A strategic approach to content
Learn moreWhat makes content good
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âŚÂ Itâs clear: Breaks down complex concepts into understandable information.
⌠Itâs targeted: Speaks directly to the needs and pain points of a specific audience.
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âŚÂ Itâs relevant: Aligns with industry trends and the specific challenges faced by users.
⌠Itâs consistent: Maintains a steady flow of consistent content that builds trust and authority over time.
⌠Itâs diverse: Utilizes various content types (e.g., blogs, videos, whitepapers) to cater to different learning styles and stages of the customer journey.
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A quick content guide for B2B software companies