Onit

^{Enterprise workflow solutions for legal, compliance, sales, procurement, IT, HR, and finance}

Project

^{Go-to-market system for unified brand rollout}

Services

^{Videos, sales enablement, eBooks, infographics, tradeshow assets}

Goal

^{Support the transition to a centralized brand and unify content across teams}

Region

^Global

Challenge

^{Consolidate sub-brands and deliver consistent, scalable marketing content}

Solution

^{Build a flexible visual system and asset library to support all business units}

Results

^{A centralized, sales-ready content engine adopted across the organization}

Engagement type

^{GDS Monthly™ Standard}

Unifying sub-brands with scalable, sales-ready content

We partner with Onit, a global leader in enterprise workflow solutions, to roll out a refreshed brand identity and consolidate multiple sub-brands under one unified visual system.

Onit’s solutions span legal, compliance, IT, HR, and finance. As they shift from a multi-brand structure to a centralized identity, they need content that maintains clarity and consistency across teams—while reinforcing a strong, enterprise-ready brand.

What we delivered

Through our GDS Monthly™ Standard engagement, we support Onit with a comprehensive suite of marketing and sales materials, including:

– Brand transition support: Design systems, templates, and visual alignment

– Sales enablement kits: Decks, one-pagers, and client-ready tools

– Video content: Product explainers and demo-style walk-throughs

– Tradeshow materials: Booth design and supporting print assets

– Digital content: eBooks, infographics, and modular web graphics

Each asset is built to reflect the unified brand while meeting the specific needs of each internal team.

The result

A scalable content system that supports marketing, sales, and executive stakeholders across Onit’s global operations. The centralized design language and toolkits enable faster execution, better alignment, and a cohesive customer experience.

Explore Onit

Unifying sub-brands with scalable, sales-ready content

We partner with Onit, a global leader in enterprise workflow solutions, to roll out a refreshed brand identity and consolidate multiple sub-brands under one unified visual system.

About Onit

ONIT VISUAL IDENTITY

Sleek spheres, subtle gradients, and smooth halftone.

Onit’s visual style emphasizes professionalism and precision, aligning perfectly with its identity as a capable and execution-driven business. The restrained design, anchored by the confident and varied use of blue, communicates trust and reliability. This approach reflects their focus on delivering value through thoughtful and efficient solutions that instill confidence in their clients.

CONTRACT WORKS VISUAL IDENTITY

Bright colors and a bright promise for contract management.

ContractWorks’ visual style reflects simplicity and efficiency, with bright orange and blue adding energy and approachability. Clean, purposeful design emphasizes their no-nonsense approach to solving complex problems, reinforcing trust and their commitment to delivering effective, user-friendly solutions.

SIMPLE LEGAL VISUAL IDENTITY

Calm blues and patient gradients reflect in-depth legal ops knowledge.

SimpleLegal’s visual style is clean and approachable, reflecting their focus on simplifying legal operations. The light blue conveys trust and professionalism, while bright pops of red add energy and draw attention to key elements. This balanced design mirrors their identity: innovative, reliable, and dedicated to making legal management more intuitive.